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The Future of Automation in the Staffing Industry: Unlocking the Potential for Growth and Efficiency

Andrew Rodger • Apr 19, 2023

Key Takeaways from my Discussion with Maurice Fuller on the Staffing Technology Podcast

I am thrilled to share my recent experience as a guest on the Staffing Technology podcast with Maurice Fuller. In our conversation, we delved into the future of automation in the staffing industry, discussing how recMate is assisting staffing firms in streamlining their processes and staying competitive in this rapidly changing landscape. To learn more, you can give the podcast a listen here, or alternatively, read our key findings in this blog post.


As we move through this decade, the staffing industry is undergoing a rapid transformation, driven by advancements in automation technology. With large staffing firms currently running hundreds of custom automations, we can expect to see a significant increase in the number of automations they operate in the coming years. In this blog, we explore the trajectory of automation in staffing, discuss its impact on recruiters, and highlight the importance of embracing automation for staying ahead of the competition. To ensure your firm is ready for the future, it's crucial to understand the role automation will play in shaping the industry and how it will revolutionise the day-to-day lives of recruiters.


Automation in Staffing: The Current Landscape


At present, large multinational staffing firms are running around 200-450 automations, with operations spanning multiple countries, product lines, and staffing modes such as permanent, on-hire, and consulting. Considering that automation in staffing has only been available since around 2015-2016, the adoption rate is impressive and points to a promising future. As the industry continues to evolve, it's essential for companies to start building automations now to stay ahead of the competition and drive growth.


Projecting Automation Growth in the Staffing Industry


Based on current trends, it's predicted that by 2030, a large staffing firm may run between 900-1000 automations. As the industry evolves, companies need to start building automations now to stay ahead of the competition. With each automation taking time to develop and implement, firms must allocate resources to build and maintain their growing suite of automations. By investing in automation technology, staffing firms can streamline their processes, improve efficiency, and ultimately enhance their performance in an increasingly competitive market.


SEO Benefits of Embracing Automation in Staffing


Embracing automation in staffing can provide significant SEO benefits for firms, helping them to rank higher in search engine results and attract more traffic to their website. By automating tasks such as content creation, keyword research, and link building, staffing firms can save time and resources while improving their online visibility. By focusing on high-quality, SEO-optimised content, staffing firms can demonstrate their expertise, engage their target audience, and generate more leads.


The Future of Recruiting in a Highly Automated World


As staffing firms embrace automation, the day-to-day experience of recruiters will undergo a significant shift. Freed from time-consuming administrative tasks, such as scheduling follow-ups and managing reference checks, recruiters will have more mental clarity and time to focus on their core responsibilities: interacting with humans and building relationships.


Automation will act as an electronic resource recruiter, handling the administrative tasks that often bog down staffing professionals. By lifting this burden, recruiters can focus on their strengths and improve their overall performance. This shift will not only benefit individual recruiters but also positively impact the entire firm, driving growth and success in an increasingly competitive industry.


Automation's Impact on Time Management and Efficiency in Staffing


One of the most significant benefits of automation in staffing is the time saved on various tasks. For example, automating reference checks can save recruiters an average of 38 minutes per check, allowing them to devote more attention to other important tasks.


Other time-saving examples include automating follow-up sequences, maintaining data cleanliness, and automatically sending messages to candidates and clients. These efficiencies not only save time but also reduce the mental load on recruiters, ensuring they can focus on what they do best: connecting with people.


By streamlining processes and improving efficiency, automation enables staffing firms to better allocate resources, maximise productivity, and ultimately drive growth in an increasingly competitive market.


The Importance of Staying Ahead in the Age of Automation


As the staffing industry continues to evolve, it's essential for firms to stay ahead of the curve by embracing automation and investing in the necessary resources to develop and maintain their suite of automations. By doing so, staffing firms can gain a competitive edge, streamline their processes, and improve overall efficiency.


Preparing Your Staffing Firm for the Future


To prepare your staffing firm for the future, consider taking the following steps:


  1. Assess your current automation capabilities and identify areas for improvement. Start by evaluating your existing automations and determining which processes could benefit from further automation.
  2. Allocate resources for automation development. Ensure your team has the necessary time and support to build, implement, and maintain your growing suite of automations.
  3. Train your staff to adapt to the changing landscape. As automation becomes increasingly integral to the staffing industry, it's essential to equip your team with the skills and knowledge required to navigate this new environment.
  4. Stay informed about industry trends and advancements in automation technology. By keeping up to date with the latest developments, you can make informed decisions about your firm's automation strategy and continue to stay ahead of the competition.


Embracing the Power of Automation for a Brighter Future in Staffing


As we look to the future of the staffing industry, it's clear that automation will play a crucial role in shaping the landscape and determining which firms thrive in an increasingly competitive market. By embracing automation and investing in the development and implementation of custom automations, staffing firms can unlock their full potential, streamline processes, and improve efficiency.


The future of recruiting in a highly automated world promises to be a more focused, efficient, and rewarding experience for staffing professionals. By staying ahead of the curve and embracing the power of automation, staffing firms can unlock new opportunities for growth and success while better serving their clients and candidates.


The future of automation in the staffing industry is bright and full of potential. By recognising the importance of staying ahead in this rapidly evolving landscape, investing in automation technology, and preparing your staffing firm for the future, you can ensure your company remains competitive and continues to grow in an increasingly automated world.


Thanks again to Maurice for having me on the podcast, it was a pleasure to be involved! Please feel free to share your thoughts in the comments to spark a discussion around this exciting topic.

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